It was really a blast, literally and figuratively when I participated in Columbia’s Vostok Experiment, the launching of its newest consumer products under the Omni-Heat line last 10 October.

Heat Elite Jacket uses Omni-Heat technology
Omni-Heat is a series of products primarily jackets and footwear that utilizes the company’s latest thermal insulated, specifically Omni-Heat Reflective technology with the highest heat retention per gram synthetic insulation in the industry. It is eco friendly, made from 50% recycled materials, ultra-soft, lightweight and packable.
It boosts heat retention by 20% on average, breathable, aids in thermo regulation and was inspired by the same reflective technology used in emergency space blankets. One look and the metallic lining, the omni-heat tech that provides the thermal insulation, of the jacket’s insides readily catches attention.
The jackets are really effective and are great to use for really cold environments. In the Philippines though, unless you’re working at an ice plant or climbing the highest peaks in the country during the cold months, may find it limited use.

My team mate Kiko Rustia of 'Born to Be Wild' in the baul challenge
Select members from the country’s leading online (there were three of us bloggers including Ferdz Decena and Enrico Dee), television and print outlets were invited to the exclusive launch of Columbia’s newest Omni-Heat Technology.
Shrouded in secrecy from what laid ahead, we were transported from Recreational Outdoor eXchange (R.O.X.) located at High Street, Global City to the undisclosed Glacier Refrigerated Services Corporation in Taguig, Metro Manila. It was not until everyone arrived that the attendees were informed that we would be participating in a series of challenges inside the negative ten-degree ice freezer to experience first hand the effectiveness of the Omni-Heat technology.
Before starting, participants were randomly divided into six (6) teams consisting of two editors/bloggers and one celebrity, of those whom included: Survivor Philippines Seasons 1 and 2 contestants, Kiko Rustia (my team mate) and Marvin Kiefer; The Amazing Race Asia Seasons 1 and 4 contestants, Jacq Yu and Lani Pillinger; host of The Buzz and TV Patrol, Phoemela Baranda; and top commercial model/host, Mikaela Lagdameo-Martinez.

That's me, second from left before the start of the race proper
Challenges ranged from, amongst others, breaking blocks of ice with keys frozen inside in order to unlock the correct padlock. Funny, but perhaps due to the very cold temperature, I broke one of the keys when I tried opening the padlock. I also realized that producing more than two and a half kilos worth of shaved ice from a solid block of ice is no mean feat.
There were also blindfolded memory challenges, and completing puzzles wearing Omni-Heat jackets in a separate room that was negative 24 degrees below zero. But one of the very interesting challenges was pushing a block of ice on the floor to a small square. It took lots of tries and a bitter dose of an ampalaya drink as penalty but I was able to shoot in one.
After 40 minutes, Columbia Sportswear Team Omni-Grip, consisting of members: Phoemela Baranda, Suki Salvador from The Mega Publishing Group and Bryan Garcia from Manila Bulletin prevailed, successfully finishing all of the challenges in the fastest time with the least amount of penalties. My team came in 5th but, after the penalties and scores were tallied, we were third overall!
When asked if the Omni-Heat Technology was effective, Pheomela responded, “you could really feel the difference wearing the jacket [Omni-Heat] inside the super cold room where we had to complete the puzzle.”
Athlete Kiko Rustia, who also hosts the hit television adventure show, Born to Be Wild, shared similar sentiments, stating, “Columbia’s Omni Heat jacket is lightweight, packable and really effective.”
A member of the Primer Group of Companies, Columbia is one of the nation’s leading outdoor and sportswear brands distributing apparel, footwear, headgear, camping equipment, skiwear and outerwear accessories with several branches nationwide. Visit Columbia Philippines.
Check out Omni-Heat info: Omni Heat (148)